Audience Monitoring
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
212896 53290If your real buddies know you as your nickname, use that nickname as your initial name online. When you initial friend someone, focus on creating a personal comment that weaves connection. 125137
611218 130476Spot lets start on this write-up, I seriously believe this wonderful website requirements much a lot more consideration. Ill far more likely once once again to read an excellent deal more, several thanks that information. 118783
846086 340380Hey. Neat post. There is really a difficulty with your site in firefox, and you could want to check this The browser is the market chief and a large component of other folks will omit your exceptional writing because of this dilemma. 149721
435253 53365Fantastic post, Im searching forward to hear far more from you!! 849603
149184 376906Wonderful! This weblog looks just like my old one! Its on a totally different topic but it has pretty considerably the same layout and design. Great choice of colors! 519898
822956 496631Some truly nice stuff on this internet site , I like it. 946993
261481 218149You created some decent points there. I looked more than the internet for your issue and discovered most people will go along with together with your site. 846163
439510 43436Hi there, I discovered your weblog via Google even though looking for 1st aid for a heart attack and your post looks really fascinating for me. 835281
639570 313664Do you mind if I quote a couple of your posts as long as I supply credit and sources back to your web site? My blog is in the exact identical area of interest as yours and my visitors would truly benefit from some of the details you give here. Please let me know if this ok with you. Thanks! 682314
285579 928284Im not that considerably of a internet reader to be honest but your internet sites really good, maintain it up! Ill go ahead and bookmark your site to come back later. All of the finest 355018
519542 911499educator, Sue. Although Sue had a list of discharge instructions in her hand, she paused and 505274
204350 73917Most reliable human being messages, nicely toasts. are already provided gradually during the entire wedding celebration and therefore are anticipated to be very laid back, humorous and as nicely as new all at once. greatest man speech 625199
867092 325394articulo agregado a favoritos, lo imprimir cuando llegue a la oficina. 48073
761954 72839Aw, this was a genuinely nice post. In concept I wish to put in writing like this furthermore – taking time and actual effort to make an excellent article even so what can I say I procrastinate alot and not at all appear to get something done. 422838
46537 503072Some genuinely good stuff on this internet website , I it. 595509
888131 716334Attractive part of content material. I just stumbled upon your website and in accession capital to claim that I acquire in fact enjoyed account your weblog posts. Any way Ill be subscribing to your feeds and even I achievement you get entry to constantly rapidly. 648858
573326 134602Hello fellow web master! I genuinely enjoy your website! I liked the color of your sidebar. 366161
626787 390882I saw however another thing concerning this on yet another weblog. Youve naturally spent some time on this. Well done! 118063
853532 861448Oh my goodness! an outstanding post dude. Numerous thanks Nevertheless We are experiencing problem with ur rss . Dont know why Not able to sign up to it. Could there be anybody obtaining identical rss dilemma? Anyone who knows kindly respond. Thnkx 845438
656558 94542I visited a great deal of site but I conceive this one contains something special in it in it 950310
442372 952520This web-site can be a walk-through rather than the details you wished about it and didnt know who ought to. Glimpse here, and youll certainly discover it. 441594
113169 371840I see something genuinely unique in this web site . 732773
337383 774734Hi. Cool post. There is really a dilemma with the internet internet site in firefox, and you may want to test this The browser will be the marketplace leader and a huge portion of folks will miss your outstanding writing due to this problem. 117269
722777 675261Gratitude for building this send! I in reality recognize the no cost information. 31412
102830 529970Just wanna remark on couple of general things, The web site style is ideal, the subject matter is rattling very good 427397
68927 135293Sweet web site, super style and style , actually clean and use friendly . 72290
601511 896519Woh I like your content material , saved to bookmarks ! . 962959
515428 646717This internet page is actually a walk-through its the internet you desired with this and didnt know who require to. Glimpse here, and youll definitely discover it. 291723
531192 285481appreciate the effort you put into finding us this information. Was looking on google and identified your post randomly. 545090
550046 927250Hey! Do you know if they make any plugins to assist with SEO? Im trying to get my blog to rank for some targeted keywords but Im not seeing really excellent results. In case you know of any please share. Thanks! 42596
384631 371823TeenVogue? Searching for fashion advice, celebrity buzz or beauty trends? Locate it all in Teen Vogue 212168
800487 952128Some truly good stuff on this website , I it. 247251
152545 923025just couldnt leave your web site before suggesting that I truly loved the standard info a person offer for your visitors? Is gonna be once more ceaselessly to check up on new posts 225849
285791 377014I view something genuinely special in this website . 832010
538680 823626It is genuinely a nice and valuable piece of information. Im glad that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing. 347218
182849 152012Thank you pertaining to giving this excellent content on your web-site. I discovered it on google. I may possibly check back once more should you publish extra aricles. 198191
709237 798134You created some first rate factors there. I seemed on the internet for the difficulty and located a lot of people will go along with together along with your web site. 305386
119128 908959I really dont accept this specific write-up. Nonetheless, I had searched with Google and Ive discovered out that you are right and I had been thinking within the improper way. Keep on creating top quality material related to this. 87921
585300 234500I believe other internet site owners need to take this web site as an example , really clean and wonderful user genial style . 342321
425014 229366Echt tolle Seite. Rubbish bin eigentlich nur per Zufall hier gelandet, aber ich bin jetzt schon complete von der tremendous Seite beeindruckt. Gratuliere dazu!! Viel Erfolg noch durch der sehr guten Home-page mein Freund. 470662
442537 222454I admire your work , regards for all of the useful weblog posts. 79988
163080 523944There is noticeably a bundle to realize about this. I assume you produced various good points in attributes also. 53587
887405 808015Hey mate, .This was an exceptional post for such a hard topic to talk about. I appear forward to seeing several more outstanding posts like this 1. Thanks 98063
379278 524222Howdy just wanted to give you a brief heads up and let you know several of the pictures arent loading properly. Im not positive why but I believe its a linking concern. Ive tried it in two different web browsers and both show exactly the same outcome. 317249
136379 908334Hi. Cool write-up. Theres a dilemma with the website in chrome, and you might want to check this The browser could be the marketplace chief and a big component of other folks will miss your outstanding writing due to this problem. I like your Post and I am recommend it for a Website Award. 734787
521244 995229There is noticeably a bundle to understand about this. I assume you produced specific nice points in functions also. 312527
299312 733744not everybody would need to have a nose job but my girlfriend really needs some rhinoplasty coz her nose is kind of crooked- 406634