Hosting Company Rank
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
92321 410115Id need to verify with you here. Which isnt 1 thing I often do! I get pleasure from reading a put up that will make individuals believe. Additionally, thanks for allowing me to comment! 947789
540491 629395I gotta bookmark this internet website it seems very useful invaluable 972380
634631 423667Hi, you used to write exceptional articles, but the last several posts have been kinda boring I miss your tremendous posts. Past few posts are just just a little out of track! 300879
887764 189985It is hard to search out knowledgeable individuals on this subject, but you sound like you realize what youre speaking about! Thanks 274178
106702 686470I saw your post awhile back and saved it to my computer. Only lately have I got a chance to checking it and need to let you know good work. 332459
142359 300320I believe one of your advertisings triggered my internet browser to resize, you may nicely want to put that on your blacklist. 104508
679939 278171Hey! Im at work surfing around your blog from my new apple iphone! Just wanted to say I adore reading via your blog and look forward to all your posts! Keep up the outstanding function! 56971
461451 752357I really like your writing style, good info, appreciate it for posting : D. 982650