Content Strategy
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
63478 671300Aw, this was a genuinely nice post. In thought I would like to put in writing like this moreover – taking time and actual effort to make a really excellent article but what can I say I procrastinate alot and by no indicates appear to get something done. 801172
147161 806406You might be websites successful individuals, it comes effortlessly, therefore you also earn you see, the jealousy of all the ones a lot of journeymen surrounding you can have challenges within this challenge. motor movers 758229
503774 249658Hey I was just looking at your website in Firefox and the image at the top with the link cant show up correctly. Just thought I would let you know. 365901
836023 325244Very superb info can be found on weblog . 397321
327876 718640This web-site can be a walk-through rather than the information you wished about it and didnt know who ought to. Glimpse here, and youll surely discover it. 672811
902712 840106You created some decent points there. I looked online for that problem and discovered many people goes coupled with with all your internet site. 202214
539029 88961Id forever want to be update on new articles on this website, bookmarked ! . 736503
359324 118548Sounds like some thing plenty of baby boomers really should study. The feelings of neglect are there in many levels when a single is over the hill. 339271
528935 424100Wonderful post, thank you so considerably for sharing. Do you happen to have an RSS feed I can subscribe to? 458572
723926 625467There is an ending. Just remember that I meant for this to be an art game. I do feel like I spent an inordinate amount of time on the more traditional gameplay elements, which could make the meaning with the game a bit unclear. In case you mess about with it though, you will uncover it. 683287
293060 517886The the next occasion I read a weblog, I genuinely hope so it doesnt disappoint me about brussels. Come on, man, Yes, it was my option to read, but I just thought youd have some thing fascinating to state. All I hear can be plenty of whining about something that you could fix in case you werent too busy searching for attention. 870421
615369 565453you make running a blog glance 432064
184867 545184Wow, suprisingly I never knew this. Keep up with good posts. 410500
514876 698051Merely wanna state that this is really beneficial , Thanks for taking your time to write this. 492777
896530 919022I got what you intend, saved to bookmarks , extremely decent internet web site . 401629
126561 723004I actually treasure your piece of function, Wonderful post. 400532
793886 99480What other people have stated and in some uncommon cases, suicide may possibly occur. 102735
734027 528870It can be difficult to write about this topic. I think you did an superb job though! Thanks for this! 1878
813221 953199Possible demand all types of led tourdates with some other fancy car applications. Numerous also provide historic packs and other requires to order take into your lending center, and for a holiday in upstate New York. ??? 640017
tsqtkkutg yfvki sigfmls iqlk vxpkrvpjysehpsr
235460 235573Its difficult to acquire knowledgeable individuals about this subject, and you sound like what happens youre speaking about! Thanks 529457
773005 422766Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; we have created some nice practices and we are looking to swap solutions with other folks, why not shoot me an e-mail if interested. 506164
392139 714000I like this internet web site because so a lot utile stuff on here : D. 941419
660984 519170Identified this on MSN and Im happy I did. Nicely written write-up. 746734
600639 554664As I internet site possessor I believe the content material here is actually excellent , regards for your efforts. 584686
752417 525305I dugg some of you post as I cogitated they were really beneficial invaluable 121254
613801 45891Id forever want to be update on new posts on this web site , bookmarked ! . 816312
336759 191036How a lot of an appealing guide, keep on producing better half 418609
814635 258224I truly appreciated this gorgeous blog. Make positive you keep up the good work. Best Regards . 438639
345569 986819This site is my inhalation, genuinely amazing layout and Perfect written content. 805911
283628 464222Ive writers block that comes and goes and I want to locate a approach to get rid of my writers block. It can occasionally be so bad I can barley make sentences. Any tips? 960232
didbbsyxn nqpmm tzmkrcr gfuh rtntkrwxqfatuar
llwltvrnj lymnm bdgulfk wdmb irgnvkkerxlqldj
631760 847971This really is such a terrific resource that you are offering and you provide out at no cost. I appreciate seeing internet sites that realize the worth of offering a perfect useful resource totally no cost. I genuinely loved reading your submit. 836235
408423 641896youve gotten an important weblog appropriate here! would you wish to make some invite posts on my weblog? 741648
110766 499799Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think which you can do with some pics to drive the message home a bit, but instead of that, this is fantastic blog. A amazing read. Ill certainly be back. 487099
322721 215872The posh distributed could be described as distinctive; customers are actually yearning for bags is a Native aspirations. Which strange surroundings is built that is to market diversity furthermore importance with travel and leisure market trends. hotels special offers 109037
577704 739190You produced some decent points there. I looked on-line towards the issue and discovered most individuals will go along with along with your internet internet site. 60849
148895 920563Your talent is actually appreciated!! Thank you. You saved me a great deal of frustration. I switched from Joomla to Drupal to the WordPress platform and Ive fully embraced WordPress. Its so much easier and easier to tweak. Anyway, thanks once more. Awesome domain! 148994
477610 214809Ought to tow line this caravan together with van trailer home your entire family rapidly get exposed to the issues along with reversing create tight placement. awnings 167287
931938 978653Spot up for this write-up, I seriously believe this internet site needs a great deal far more consideration. Ill apt to be once a lot more to learn additional, appreciate your that info. 890273
809876 136621Respect to post author, some great information . 315587
94113 679316Sweet internet website , super layout, real clean and utilize pleasant. 716788
463373 30578Any person several opportune pieces, it comes surely, as well as you bring in crave of various the numerous other types of hikers close to you with hard part your question. pre owned awnings 301710
219031 681763I believe this internet web site contains very superb composed articles posts . 527955
718304 7131Lovely sharp post. Never considered that it was that simple. Praises to you! 103073
112024 837551Aw, this was an exceptionally good post. In concept I would like to place in writing such as this moreover – spending time and actual effort to create a excellent article but so what can I say I procrastinate alot via no indicates locate a approach to go completed. 619447
Great work! This is the type of info that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my website . Thanks =)
Este site é realmente fantástico. Sempre que acesso eu encontro coisas incríveis Você também vai querer acessar o nosso site e saber mais detalhes! Conteúdo exclusivo. Venha descobrir mais agora! 🙂
incrível este conteúdo. Gostei bastante. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para aprender mais. Obrigado a todos e até a próxima. 🙂
incrível este conteúdo. Gostei muito. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para saber mais. Obrigado a todos e até a próxima. 🙂
Este site é realmente fantástico. Sempre que acesso eu encontro novidades Você também pode acessar o nosso site e descobrir detalhes! Conteúdo exclusivo. Venha saber mais agora! 🙂
Aqui pode descarregar o KMSPico Activator para todas as versões do Microsoft Office e Windows ✓ Site Oficial™ KMSPico, onde pode descarregar gratuitamente
I conceive you have noted some very interesting details , thankyou for the post.
I’m really enjoying the theme/design of your weblog. Do you ever run into any web browser compatibility problems? A few of my blog visitors have complained about my blog not working correctly in Explorer but looks great in Firefox. Do you have any advice to help fix this problem?
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I acquire actually loved account your blog posts. Anyway I will be subscribing on your augment and even I success you get entry to constantly quickly.
demais este conteúdo. Gostei bastante. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para se informar mais. Obrigado a todos e até mais. 🙂
me encantei com este site. Para saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são informações relevantes e únicos. Tudo que você precisa saber está ta lá.
I’m now not certain the place you are getting your information, but good topic. I must spend a while learning much more or working out more. Thanks for fantastic info I was looking for this info for my mission.
Generally I don’t read post on blogs, but I would like to say that this write-up very forced me to check out and do so! Your writing style has been amazed me. Thank you, quite great post.
I just couldn’t leave your site before suggesting that I actually enjoyed the usual info an individual provide for your guests? Is gonna be again continuously in order to check up on new posts.
I appreciate, cause I found exactly what I was looking for. You’ve ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
Howdy just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Chrome. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the issue resolved soon. Many thanks
I am now not positive where you are getting your info, however great topic. I must spend a while finding out much more or working out more. Thank you for fantastic information I used to be in search of this info for my mission.
I got good info from your blog
Wow, incredible blog layout! How long have you been blogging for? you made running a blog look easy. The whole look of your site is great, as neatly as the content!
Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you helped me.
This website is known as a stroll-through for all the data you wanted about this and didn’t know who to ask. Glimpse right here, and also you’ll definitely discover it.
You made some respectable points there. I regarded on the internet for the difficulty and found most people will go together with with your website.
I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this hike.
Thanks a lot for sharing this with all of us you really know what you are talking about! Bookmarked. Kindly also visit my website =). We could have a link exchange agreement between us!
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove me from that service? Bless you!
fabuloso este conteúdo. Gostei bastante. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para se informar mais. Obrigado a todos e até mais. 🙂
fabuloso este conteúdo. Gostei muito. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para saber mais. Obrigado a todos e até mais. 🙂
Este site é realmente fantástico. Sempre que acesso eu encontro coisas diferentes Você também vai querer acessar o nosso site e saber mais detalhes! conteúdo único. Venha descobrir mais agora! 🙂
fascinate este conteúdo. Gostei bastante. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para se informar mais. Obrigado a todos e até a próxima. 🙂
Adorei este site. Pra saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são informações relevantes e exclusivos. Tudo que você precisa saber está ta lá.
Adorei este site. Pra saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são informações relevantes e diferentes. Tudo que você precisa saber está ta lá.
fascinate este conteúdo. Gostei bastante. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para se informar mais. Obrigado a todos e até mais. 🙂
Este site é realmente fantástico. Sempre que acesso eu encontro novidades Você também pode acessar o nosso site e descobrir mais detalhes! informaçõesexclusivas. Venha saber mais agora! 🙂
I get pleasure from, lead to I found exactly what I was taking a look for. You have ended my four day long hunt! God Bless you man. Have a great day. Bye
I appreciate, cause I found exactly what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
I like the efforts you have put in this, thank you for all the great blog posts.
Please let me know if you’re looking for a author for your site. You have some really good articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Kudos!
Olxtoto adalah agen terpercaya untuk situs toto dan bandar togel yang melayani pemain di Indonesia dengan komitmen tinggi terhadap kepuasan pelanggan.
Whats up! I just want to give a huge thumbs up for the great information you have here on this post. I shall be coming back to your blog for extra soon.
I’ve been surfing online greater than three hours nowadays, but I never discovered any attention-grabbing article like yours. It is lovely worth enough for me. Personally, if all site owners and bloggers made excellent content as you probably did, the internet will likely be a lot more useful than ever before. “A winner never whines.” by Paul Brown.
Would you be occupied with exchanging links?
You are my inhalation, I have few web logs and rarely run out from to post : (.
I’m impressed, I need to say. Really not often do I encounter a weblog that’s both educative and entertaining, and let me tell you, you’ve hit the nail on the head. Your thought is excellent; the difficulty is something that not sufficient persons are talking intelligently about. I’m very completely happy that I stumbled throughout this in my search for something regarding this.
Very interesting details you have observed, thankyou for putting up. “Above all be true to yourself, and if you can not put your heart in it, take yourself out of it.” by Hardy D. Jackson.
I really like your writing style, wonderful information, regards for putting up :D.
I conceive you have mentioned some very interesting details , thankyou for the post.
amei este site. Pra saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são conteúdos relevantes e únicos. Tudo que você precisa saber está ta lá.
fascinate este conteúdo. Gostei muito. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para aprender mais. Obrigado a todos e até mais. 🙂
I have recently started a blog, the information you offer on this website has helped me tremendously. Thanks for all of your time & work. “It is a great thing to know our vices.” by Cicero.
As I website possessor I conceive the subject matter here is rattling good, appreciate it for your efforts.
I dugg some of you post as I thought they were very helpful extremely helpful
amei este site. Para saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são informações relevantes e únicos. Tudo que você precisa saber está ta lá.
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
Este site é realmente incrível. Sempre que acesso eu encontro coisas boas Você também pode acessar o nosso site e descobrir detalhes! conteúdo único. Venha saber mais agora! 🙂
me encantei com este site. Pra saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são conteúdos relevantes e exclusivos. Tudo que você precisa saber está está lá.
demais este conteúdo. Gostei muito. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para saber mais. Obrigado a todos e até mais. 🙂
I like this post, enjoyed this one regards for posting.
fabuloso este conteúdo. Gostei muito. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para descobrir mais. Obrigado a todos e até a próxima. 🙂
Very interesting info!Perfect just what I was searching for!
I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂
fabuloso este conteúdo. Gostei bastante. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para descobrir mais. Obrigado a todos e até mais. 🙂
me encantei com este site. Pra saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são informações relevantes e únicos. Tudo que você precisa saber está ta lá.
Este site é realmente incrível. Sempre que consigo acessar eu encontro coisas boas Você também pode acessar o nosso site e descobrir detalhes! informaçõesexclusivas. Venha saber mais agora! 🙂
I gotta bookmark this website it seems very useful extremely helpful
fascinate este conteúdo. Gostei muito. Aproveitem e vejam este site. informações, novidades e muito mais. Não deixem de acessar para descobrir mais. Obrigado a todos e até mais. 🙂
I’ll immediately take hold of your rss as I can’t find your e-mail subscription hyperlink or newsletter service. Do you have any? Please permit me recognize so that I could subscribe. Thanks.
amei este site. Para saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são informações relevantes e diferentes. Tudo que você precisa saber está está lá.